Apple has never been known for cheap prices of its products, but it seems that due to the reorganization of its range of laptops that will take place imminently with the introduction of the new MacBook Pro is ready to have a portable access to a cheaper price than the current top step. Simplifying its design, since all indications are that the laptop "big" would retain the Air ultra-thin design, this laptop "cheap" (Apple's standards) would be a way to compete with the burgeoning niche of Ultrabooks. This would be a MacBook Air "lightened" with a price of $ 799, considerably below the $ 999 laptop offering the cheapest home now.
It is curious that after the surprising launch of MacBook Air ultraportable starting to give everything a niche device, dubbed Ultrabooks, in which ultra-thin design of the chassis and certain technical aspects of processor, memory and solid state Moreover, almost seems to have forced Apple to compete in the industry that she "created".
It will not drop the fig that something happens to tablets and end up having an iPad access to $ 199 ... but for now it seems that there will be a reaction this year and for the Tecer fourth assembly lines for which come these rumors seem to give out a MacBook Air that would be priced 20% below the current.
Companies like Intel would be interested in giving a boost to Ultrabooks for the second half of this year, especially on price, so we might live a reissue of Netbook fever a couple of years. Apple may be seeking to build on that motion to its representative in that niche did not stay off the hook by price. Also this strategy would have given their full meaning of the Air 11 and 13 inches and carries a few years in the market and with the imminent launch of the MacBook Pro bigger and more powerful but also with the slim format makes sense to offer an alternative more economical.
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