Sony relaunches between ultra definition TV, smartphones and tablets

 
BERLIN - Kazuo Hirai, President and CEO of Sony, on his first appearance at IFA as a number one Japanese company, has broken through the inertia pointing first (in very general terms) to the reorganization of the company. The term "execution", combined with the concepts of speed and focus and referred to the need to implement changes, including substantial new approach on the market, has been the subtitle to the presentation of the many new products - from smartphones Xperia audio devices with NFC technology through the big 84-inch 4K TV and computers convertible touch with Windows 8 - brought to showcase at the event in Berlin.




Speaking of how Sony wants (dutifully) carve out a presence of weight in the new era hi-tech, Hirai has borrowed a motto very popular in the computer field - "do more with less" - to say how the new generation of devices should complement more technology (and therefore performance, functionality) saving energy and optimizing the interaction with other digital devices. And integration of all the business lines (and product) is also the vision of "One Sony" company.


Sony: home computing evolves in the sign of Windows 8

With the Playstation 3 coming in the first titles in augmented reality

Gaming, digital imaging and mobile with the appropriate boundary Vaio computers and Bravia TV (business remains important, but in view of profitability), are the strategic objectives of Sony in terms of further expansion in entertainment solutions. And in that sense the highlight of the "proposition" are also described by Hirai, and once again, the content (music, and is in this sense a partnership with the Berliner Philharmoniker for streaming concerts on home entertainment systems Bravia) , movies, games), and concept taken more than once, the user experience.




With the icing on the cake and the inevitable application of a multi-dimensional project signed by the Computer Entertainment division, Wonderbook (the first title will be developed in collaboration with JK Rowling), which takes shape through the PlayStation 3 console and the Tool Kit camera / sensor / PlayStation Eye and augmented reality technology that transforms the pages of a book in the reading experience interactive digital 3D.


By Christmas the TV 4K of 25 thousand euro

The commercial code is complete KD-84X9005. For lovers of big TV format is the icon, under the brand Sony (a model of the same size and based on the same technology also has the Toshiba), the film that arrives in every way in the living room. Certainly not for everyone, given that worldwide this device will be on sale from the end of 2012 and in Italy in December we will see in the store with a price in the order of 25 thousand euros.