The geography described by Nielsen Social Media Report and Nm Incite reveals the rapid expansion of participation in online social spaces. In attendance of social media users invest 20% of their time on the PC and 30% of mobile devices.
Come to 121.18 billion minutes, compared to 88.48 of 2011. In one year increased by 21% the time spent on pc or smartphone are 129.4 billions of minutes spent by users on mobile apps. In the United States to be involved are mostly women, the average age is between 25-34 years and the prevailing Hispanic ethnicity. Pinterest for a year is a leap forward (1047%), followed on the podium by Google (80%) and Tumblr (55%) marks instead a slight decline Facebook (-4%) remains the most visited in the United States. Twitter on mobile devices show an increase in the time that capture the attention of users by 140% in one year.
The report also explores the context of connections with social media. 16% of respondents choosing tablet, preceded only by mobile phones (46%) and personal computers (94%).
That of social TV is a great area for development. A third of Twitter users sent messages related to TV programs. It has fueled conversations online. Smartphones and tablets are used while watching shows and movies to search for information on programs, shopping or surfing in the social network. The display also become a place to find coupons and product information. In particular, 38% of Europeans participate in social media when watching television.
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